Step 1: Personalized Opening (10-15 seconds)
“Hi [Prospect’s Name], this is [Your Name] from [Your Company]. I noticed you’re selling your home on your own, and I saw that [specific observation, e.g., your listing hasn’t received much online traction]. I’d love to share how partnering with a realtor can help you [specific benefit, e.g., reach more potential buyers and sell faster]. Do you have a moment to chat?”
📌 Pro Tip: Mention a specific detail about their listing or market conditions to show you’ve done your homework.
Step 2: Initial Prospect Response
Based on their response, follow one of the paths below:
Prospect Agrees to Continue
“Fantastic! Let me explain how we can help you achieve a faster sale at a better price.”
✨ Book Insight: Start building the conversation by sharing value immediately.
Instruction: Proceed to Step 3: Understanding Their Current Selling Strategy.
Prospect Is Busy
“I understand you’re busy. When would be a better time to discuss how partnering with a realtor can benefit your sale?”
⏰ Respect Their Time: Schedule a follow-up without pressing for immediate attention.
Instruction: Schedule a follow-up and end the call.
Prospect Shows Disinterest
“I understand. May I ask how you’re currently marketing your property?”
🔍 Redirect the Conversation: Understand their current strategies to identify opportunities.
Instruction: Proceed to Step 3: Understanding Their Current Selling Strategy.
Prospect Asks a Question
Answer confidently and use it as an opportunity to showcase your expertise.
💡 Turn Questions into Value: Use their inquiries to highlight your strengths.
Instruction: After answering, guide them to Step 3: Understanding Their Current Selling Strategy.
Step 3: Understanding Their Current Selling Strategy (15-30 seconds)
“How are most of your potential buyers finding your property right now? Through online listings, word-of-mouth, social media, or other methods?”
🗣️ Ask Open-Ended Questions: Encourage prospects to share their pain points.
📌 Follow-Up Prompt: If the prospect is unsure, try asking: “Do most of your inquiries come through online platforms, local ads, or personal referrals?”
Step 4: Tailoring the Response
Respond based on their current strategy:
Online Listings
“Online listings are essential. That’s great! Here’s how we can help: As a realtor, I can leverage advanced marketing tools and networks to ensure your property gets maximum visibility, attracting more qualified buyers.”
Word-of-Mouth
“Word-of-mouth is powerful. That’s great! Here’s how we can help: I can amplify those referrals by tapping into my extensive network and professional contacts, reaching buyers who might not be actively searching online.”
Social Media
“Social media is a great way to engage with potential buyers. That’s great! Here’s how we can help: I can create targeted ad campaigns and utilize my expertise in social media marketing to attract more attention to your property.”
Other Methods
“That’s interesting! Regardless of how you’re currently marketing your property, here’s how we can help: Partnering with a realtor can enhance your existing methods and introduce new strategies to attract a broader range of buyers.”
Step 5: Addressing Common Concerns
“I understand that partnering with a realtor can raise concerns about commission, control over the sale, and trust. We specialize in creating tailored strategies that maximize your sale price while minimizing your stress.”
💬 Acknowledge and Offer Solutions: Validate their concerns and present your offerings as solutions.
📌 Note: If the prospect raises general concerns, address them here. If they raise specific objections like commission or control, proceed to Step 6.
Step 6: Handling Specific Objections
Respond based on their primary concern:
Commission is a Concern
“I understand that commission is important. Here’s how we can make it worthwhile: My services are designed to help you sell your property faster and at a higher price, which often covers the commission through increased sale value.”
“What’s a commission rate that you’d feel comfortable with, considering the potential benefits?”
Instruction: After addressing, circle back to Step 7: Offering Genuine Value.
Control Over the Sale is a Concern
“I respect that you want control over the sale. Here’s how I can help while keeping you in the driver’s seat: I handle the marketing, negotiations, and paperwork, allowing you to focus on your priorities while making key decisions.”
“How involved would you like to be in the marketing and negotiation process?”
Instruction: After addressing, circle back to Step 7: Offering Genuine Value.
Trust is a Concern
“Trust is crucial. Here’s how I ensure a transparent and reliable partnership: I provide regular updates, maintain open communication, and use a proven track record of successful sales to back my services.”
“Would seeing some testimonials or case studies help you feel more comfortable partnering with me?”
Instruction: After addressing, circle back to Step 7: Offering Genuine Value.
Step 7: Offering Genuine Value
“My goal isn’t to take a commission and leave you to handle everything. I want to help you achieve the best possible outcome with your property sale by leveraging my expertise and resources.”
🌟 Focus on Helping: Position yourself as a partner, not just a salesperson.
Step 8: Engaging Follow-Up Questions
Ask questions that encourage the prospect to think and engage:
Example Questions
“If you had a realtor handling your sale, what’s one thing you’d love them to do for your property?”
“How do you think professional marketing could impact the speed and price of your sale?”
“Have you noticed any nearby properties selling quickly or at higher prices? What do you think they’re doing differently?”
Instruction: If the prospect seems unsure, prompt with: “If you were to have a realtor, what would be most important to you in the selling process?”
Step 9: Closing Without Pressure
“How about I send over a free market analysis tailored specifically for your property, and we can have a follow-up chat next week to see if my approach resonates with you? There’s absolutely no pressure—just some options for you to consider.”
🤝 Offer Options: Provide value without pushing for an immediate sale.
Step 10: Scheduling the Follow-Up
If the prospect agrees, schedule the follow-up call.
“Great! Would Tuesday at 10 AM or Thursday at 2 PM work better for you?”
📅 Provide Specific Options: Make scheduling easy by offering clear time slots.
Step 11: Handling Additional Responses
Be prepared for various additional responses and handle them accordingly:
Prospect Requests More Information
“Absolutely, I’d be happy to send you more information. Could you share your email address so I can send over a detailed market analysis and some success stories?”
Prospect Mentions Budget Constraints
“I understand budget is important. We can discuss flexible commission structures or customized packages that fit within your financial plan.”
Prospect Expresses Satisfaction with Current Setup
“That’s great to hear! Just in case you ever decide to expand or update your selling strategy in the future, I’d love to keep in touch and share any insights that might benefit your sale.”
Prospect Asks About Specific Services
“Great question! We offer a range of services including professional photography, virtual tours, targeted online advertising, and expert negotiation to ensure you get the best deal possible.”
Step 12: Finalizing the Call
Regardless of the outcome, always end the call on a positive note:
“Thank you for your time today, [Prospect’s Name]. I’ll send over the information we discussed, and I look forward to speaking with you again soon. Have a great day!”
😊 Leave a Positive Impression: Ensure the prospect feels valued and respected.
Step 13: Handling Reasons for Not Using a Realtor
If the prospect mentions they don't want to use a realtor, use the following tailored responses:
Lack of Trust in Realtors
“I understand that trust is crucial. Here’s how I ensure a trustworthy partnership: I provide transparent updates, offer a satisfaction guarantee, and have a proven track record of successful sales that I’d be happy to share with you.”
Perceived High Commission
“I understand commission is a concern. My goal is to help you sell your property faster and at a higher price, which often offsets the commission through increased sale value. Let’s discuss how my services can provide a better return on your investment.”
Wanting to Save on Commission
“Saving on commission is important. Here’s how I can help you maximize your profit: I use advanced marketing strategies and negotiation techniques to ensure you get the best possible price, potentially offsetting the commission cost.”
Prefer DIY Selling
“Selling on your own can be rewarding. Here’s how partnering with me can enhance your efforts: I handle the complexities of the sale, from marketing to negotiations, allowing you to focus on what you do best while still maintaining control over the process.”
Have Had Bad Experiences with Realtors
“I’m sorry to hear that. Here’s how I differentiate myself: I prioritize open communication, provide regular updates, and ensure you’re involved in every step of the process to rebuild trust and ensure a positive experience.”
Feel Capable Without a Realtor
“It’s great that you feel capable. Here’s how I can support your efforts: I offer resources and insights that can enhance your selling strategy, ensuring you reach a wider audience and achieve a better sale outcome without taking away your control.”
Concerned About Losing Control
“Maintaining control is important. Here’s how I ensure that: I work collaboratively with you, respect your decisions, and provide options rather than directives, ensuring you remain in the driver’s seat throughout the selling process.”
Unaware of Realtor Benefits
“That’s understandable. Here’s how partnering with a realtor can benefit you: I provide expert pricing strategies, professional marketing, negotiation expertise, and handle all the paperwork, ensuring a smooth and profitable sale for you.”
Want to Avoid Commissions
“Avoiding commissions is a valid concern. Here’s how I can help you achieve your goals while managing costs: I offer competitive commission rates and flexible packages that align with your selling strategy, ensuring you receive value for every dollar spent.”
Prefer Minimal Interaction
“I understand the preference for minimal interaction. Here’s how I can accommodate that: I provide streamlined communication through your preferred channels and handle all the detailed tasks, ensuring you stay informed without feeling overwhelmed.”