Step 1: Greeting Passersby (5-10 seconds)
“Hi there! Welcome to [Your Store Name]. We’re showcasing our latest collection today. Feel free to come in and check out the new styles!”
📌 Pro Tip: Smile and maintain open body language to appear welcoming and approachable.
Step 2: Initial Passerby Response
Based on their response, follow one of the paths below:
Passerby Interested
“Great! Let me show you some of our latest arrivals and help you find something you love.”
✨ Book Insight: Engage them immediately by offering assistance and showcasing value.
Instruction: Proceed to Step 3: Understanding Their Style Preferences.
Passerby Busy
“I understand you’re busy. If you have a moment later, feel free to drop by or give me your contact info, and I can reach out when it’s convenient for you.”
⏰ Respect Their Time: Offer to follow up without pressing for immediate attention.
Instruction: Schedule a follow-up interaction and gracefully end the current conversation.
Passerby Shows Disinterest
“No worries! If you ever need something new or have any questions, feel free to come by. Have a great day!”
🔍 Redirect the Conversation: Leave the door open for future interactions.
Instruction: End the interaction positively and move to the next passerby.
Passerby Asks a Question
Answer confidently and use it as an opportunity to showcase your expertise.
💡 Turn Questions into Value: Provide insightful answers that highlight your store’s strengths.
Instruction: After answering, guide them to Step 3: Understanding Their Style Preferences.
Step 3: Understanding Their Style Preferences (10-15 seconds)
“What type of styles are you interested in today? Are you looking for something casual, formal, or perhaps something specific for an upcoming event?”
🗣️ Ask Open-Ended Questions: Encourage passersby to share their fashion preferences.
📌 Follow-Up Prompt: If unsure, try asking: “Do you prefer vibrant colors, neutral tones, or any particular patterns?”
Step 4: Tailoring the Offer
Respond based on their style preferences:
Casual Styles
“We have a great selection of casual wear that’s both comfortable and trendy. Let me show you our latest jeans and tees that just arrived!”
✨ Book Insight: Highlight specific items that match their preferences.
Formal Styles
“Our formal collection is perfect for any special occasion. Check out these elegant dresses and suits that are popular this season.”
✨ Book Insight: Emphasize quality and style for formal wear.
Event-Specific Styles
“For your upcoming event, we have some stunning outfits that will make you stand out. Would you like to see our top picks for [specific event]?”
✨ Book Insight: Personalize the offer based on the event mentioned.
Other Preferences
“That sounds great! We also have a variety of styles that might interest you. Let me show you some of our unique pieces.”
✨ Book Insight: Offer a broad selection to cater to unique preferences.
Step 5: Handling Common Concerns
Address common concerns like price, fit, and quality:
“I understand that finding the right fit and quality is important. Our clothes are made from high-quality materials and we offer easy returns if something doesn’t fit perfectly.”
💬 Acknowledge and Offer Solutions: Validate their concerns and present your offerings as solutions.
📌 Note: If the passerby raises general concerns, address them here. If they raise specific objections like price or fit, proceed to Step 6.
Step 6: Handling Specific Objections
Respond based on their primary concern:
Price is a Concern
“I understand that price is important. We offer a range of prices to fit different budgets, and we frequently have sales and discounts. Plus, our quality ensures you’re getting great value for your money.”
“What budget range are you comfortable with for your new outfit?”
Instruction: After addressing, circle back to Step 7: Offering Genuine Value.
Fit is a Concern
“Fit is crucial! We have a friendly fitting room area and our staff are here to help you find the perfect size. If something doesn’t fit, we can exchange it for you immediately.”
“Have you tried on similar styles before? I can help you find the best fit today.”
Instruction: After addressing, circle back to Step 7: Offering Genuine Value.
Quality is a Concern
“Our garments are made from premium materials to ensure durability and comfort. We take pride in the craftsmanship of each piece.”
“Would you like to feel the fabric and see the quality up close?”
Instruction: After addressing, circle back to Step 7: Offering Genuine Value.
Step 7: Offering Genuine Value
“My goal isn’t to just sell you something. I want to help you find outfits that make you feel confident and stylish. Let me show you some pieces that I think you’ll love.”
🌟 Focus on Helping: Position yourself as a partner, not just a salesperson.
Step 8: Engaging Follow-Up Questions
Ask questions that encourage the passerby to think and engage:
Example Questions
“If you could design your perfect outfit, what would it include?”
“How do you usually choose your clothes for special occasions?”
“Have you seen any styles recently that you really liked or wanted to try?”
Instruction: If the passerby seems unsure, prompt with: “If you were to update one part of your wardrobe, what would it be?”
Step 9: Closing Without Pressure
“How about trying on a few pieces and seeing how they feel? There’s no obligation to buy, just an opportunity to refresh your style.”
🤝 Offer Options: Provide value without pushing for an immediate sale.
Step 10: Scheduling the Follow-Up
If the passerby agrees but isn’t ready to decide, schedule a follow-up interaction.
“Great! Would Tuesday at 2 PM or Thursday at 5 PM work better for you to come back and explore more options?”
📅 Provide Specific Options: Make scheduling easy by offering clear time slots.
Step 11: Handling Additional Responses
Be prepared for various additional responses and handle them accordingly:
Passerby Requests More Information
“Absolutely, I’d be happy to share more details. Can I get your email or phone number to send you some information and exclusive offers?”
Passerby Mentions Budget Constraints
“I understand budget is important. We have a range of options to fit different budgets, and we often have sales or special discounts. Let me show you some affordable styles that you might love.”
Passerby Expresses Satisfaction with Current Wardrobe
“That’s great to hear! If you ever want to add something new or need a fresh perspective on your style, feel free to stop by. I’d love to help you whenever you’re ready.”
Passerby Asks About Specific Features
“Great question! We offer a variety of features like personalized styling sessions, exclusive member discounts, and the latest fashion trends. Let me tell you more about how these can benefit you.”
Step 12: Finalizing the Interaction
Regardless of the outcome, always end the interaction on a positive note:
“Thank you for your time today! If you have any questions or need assistance, don’t hesitate to reach out. Have a wonderful day!”
😊 Leave a Positive Impression: Ensure the passerby feels valued and respected.
Step 13: Handling Reasons for Not Entering
If the passerby mentions reasons for not wanting to enter, use the following tailored responses:
Not Interested in Shopping Today
“No problem! If you ever feel like updating your wardrobe or just want to browse the latest trends, we’re here to help. Have a great day!”
Prefer Online Shopping
“We offer a seamless online shopping experience as well. If you’d like, I can show you how to navigate our website and access exclusive online deals.”
Concerned About COVID-19 or Health Precautions
“Your safety is our priority. We have implemented strict hygiene measures, contactless payment options, and limited store capacity to ensure a safe shopping environment.”
Looking for Specific Items Not Currently Available
“I understand. We’re constantly updating our inventory, and I can notify you as soon as we have what you’re looking for. Would you like to leave your contact details for updates?”
Prefer to Shop Alone
“I respect that. If you change your mind or need any assistance, feel free to come by or reach out. Have a great day!”